From communicating with friends and colleagues, to promoting business, to influencing elections, social media’s impact can be significant. Once you’ve decided to use social media, you need to pick platforms and measure your effectiveness. This can be daunting. What are the must-haves and what are the nice-to-haves? Do you have to have a Facebook page, a LinkedIn page, a Pinterest page, and your own website? What about Twitter, blogging, Instagram, and Snapchat? The simple answer to these questions is - it depends. It depends on your goals. ... Read more
